CLIENT

Southtown Property Management is an investment and property managment group, encompassing local commercial and residential leases and development. From apartments to commercial storefronts, from renewal to development, the company aims to help the value of their buildings and attract entrepreneurs.

SERVICES

  • Branding

  • Product & Package Design

  • Signage

  • Web Design - coming soon

OBJECTIVE

Owner Andy was looking to create a brand that was both modern, but gave a sense of stability and confidence. As for the web presence, inventory will be continually changing, so a website that is quickly and easily updated is critical.


SOLUTION

Using the concept of building blocks as a nod to building and development, paired with a sans-serif font to communicate a modern feel. A deep shade of blue acts as the primary color to communicate stability and trust, while the orange communicates revitalization and strategic growth. The new site will be built on the squarespace platform for a clean, responsive, easy to update website.


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MOOD BOARD

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COLOR PALETTE

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