CLIENT

North Bay Capital is a new private equity and venture capital firm helping numerous entrepreneurial businesses transform and scale their organizations. Their goal is to make an impact on the economy of Northern Michigan.

SERVICES

OBJECTIVE

North Bay Capital was looking for help to structure the design and branding for their new company. We wanted the brand to convey both strength and stability, as but still have a touch of moderness since many of the business they are looking to attract and parter with are innovative by nature.

SOLUTION

The color palatte choosen takes it cues from the shores of Lake Michigan, where the company is headquatered. The wave icon, another nod to company’s roots, is simple and modern and combined with a more classic and tradtional serif font exudes stabilty and strength. The new website is currently in development and is built on the Squarespace platform to provide a modern, responsive and easily updated web presence.


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MOOD BOARD

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COLOR PALETTE

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